Changsha, April 29, 2026: Sinoboom welcomed a delegation of visitors from Italy’s equipment distribution and rental sector on a multi-day visit, for a comprehensive exploration of Sinoboom’s Intelligent Manufacturing Park, extended equipment demonstrations, in-depth discussions and a series of cooperation agreement signing.
The visitors are representatives of existing Sinoboom partnership companies, with operations across the country. The trip was organized in order to provide these key customers with a fully immersive impression of Sinoboom’s capabilities, and to further deepen the partnerships. Most of the participating companies have been working with Sinoboom since soon after the establishment of the Sinoboom European subsidiary in 2020.
On April 28, the delegation was guided on a detailed factory tour, witnessing the highly automated production lines and streamlined processes. This was followed by a thorough demonstration of a wide range of products of particular interest to the visitors, including telescopic boom lifts such as the tallest in Sinoboom’s fleet, the TB58RJ, a variety of articulating boom lifts, rough-terrain scissor lifts, and the soon-to-be-launched TH25-06 telehandler, which will make its debut at HIRE26 in Australia and APEX in Europe. The effectiveness of Sinoboom’s range extenders was also explored, which have been proving popular in extending the working hours of electric equipment.
The tour and demonstrations were followed by presentations on Sinoboom’s global strategy and footprint, with a particular focus on the European market, and the products and solutions available there, and detail on the new energy-saving system, Dual-ETM Smart Technology.
Roberto Gentilezza, Owner of NG AIR srl, said, “We are truly impressed by what we have seen. We were not expecting a factory with such a high level of digitalization, quality, and attention to detail, as there is nothing comparable in Italy. It’s amazing to be here and to see and experience firsthand what Sinoboom is doing now, and what it has achieved in the past. It’s very impressive.”
On April 29, a signing ceremony was held, during which a distribution agreement was signed between Sinoboom and NG AIR srl, which is one of the leading equipment dealer companies in Europe. In addition, NG AIR srl also signed a sales contract with its customer, marking a further step in strengthening market collaboration and expanding business opportunities. This was followed by a series of high-level strategic meetings to explore long-term cooperation.
Susan Xu, Group CEO of Sinoboom, said, “We are delighted to welcome our valued partners from Italy to our headquarters. This visit reflects our long-term trust and cooperation and offers a firsthand experience of our intelligent manufacturing capabilities. As the European rental market evolves, Sinoboom remains committed to delivering innovative, high-quality and sustainable solutions that support our partners’ growth and success. Guided by our commitment of ‘Made in Europe for Europe’, we continue to strengthen our presence across the region.”