The partnership between Sinoboom and Ban Ngai, one of Southeast Asia’s leading equipment rental companies, has reached a new milestone with the signing of a strategic partnership agreement, including an order for over 500 Sinoboom units. 

The cooperative relationship between Ban Ngai and Sinoboom commenced in February 2024, and in the intervening period, Sinoboom has been recognized by Ban Ngai as its key supplier, with responsibility for corresponding service support.

On May 17, a formal signing ceremony was held at Ban Ngai’s headquarters, further strengthening the two companies’ strategic partnership and creating a framework for future cooperation. 

During the ceremony, a new order was confirmed for over 500 Sinoboom units, consisting mainly of medium- to high-reach boom lifts that offer high added value, with advanced technologies such as Dual-ETM Smart Technology, the CARS collision avoidance system, active oscillating fuction and more available as standard or optional features. The value of this order exceeds the total procurement value between the two parties over the past year and represents a significant expansion of Ban Ngai’s existing fleet. 

The basis of the cooperative relationship between Sinoboom and Ban Ngai is a strong commitment to providing high-quality MEWP products and supporting services to the Southeast Asia region. The partnership plays to both companies’ strengths – Sinoboom’s high-quality products and advanced technologies, and Ban Ngai’s position as a renowned and trusted presence in the region, and beyond. 

Ong Joe U, Managing Director of Ban Ngai Group, said, “Ban Ngai strongly values expertise and innovation, and has found in Sinoboom a trusted provider of high-quality products and services that deliver real added value to both our business and our customers. This partnership will support our expansion into new markets while advancing our long-term goal of building a globally leading rental business.” 

Susan Xu, Group CEO of Sinoboom, said, “Since the beginning of the cooperation between Ban Ngai and Sinoboom, we have recognized that Ban Ngai’s development vision and entrepreneurial spirit are strongly aligned with Sinoboom’s. As kindred spirits, we are glad and honored to be embarking on this next chapter together!”